What is home staging?

Home staging is simply the merchandising of a house to capture the hearts and offers of potential buyers so that the house gets sold quickly, for the best price and with the least stress.

Why home staging works?

Homebuyers shop with logic yet buy on emotion. Most of us have experienced buying a house because it ‘just feels right’ even though it might not meet all of our listed criteria. Home staging aims to create this emotional connection with buyers.

Few prospective homebuyers can visualise a home’s potential unless it’s staring them in the face. They can’t look past disorganised or crowded rooms or visualise what an empty room looks like with furniture. Buyers get distracted with all the little things that need doing or mending. With Home Staging buyers don’t need to imagine a house at its best, as all the work has been done for them.

Buyers are busy people. They want a house that is move in ready. They watch Home TV shows and read the magazines. They are looking for something as close to ideal as possible whatever their budget.  Home Staging aims to come as close to the ideal as possible whatever the price point of the house.

What’s in it for me?

Faster Sale
According to the National Association of Realtors 95% of staged homes sell in 11 days or less. That is statistically 87% faster than non-staged homes.”  The longer a house stays on the market the further the price will drop (Source National Association of Realtors) so this also impacts the price you will achieve.

Higher Price
Again according to the National Association of Realtors, for every $100 invested in staging, the potential return is $400 . Compare that to the average sale price, which is a reduction of 10-20% from asking. So an average home with a $400,000 asking price will be reduced by $40,000 to $80,000.
“Staging can save you from a costly price reduction. A staged home will sell for 17% more on average than a non-staged home, and 95% of staged homes sell in 11 days or less. That is statistically 87% faster than non-staged homes.”

Return on investment
The average staging investment is between 1-3% of the asking price. This generates a return on investment of 8-10% (Source: National Association of Realtors).

Your listing will stand out
With over 90% of potential buyers searching online first a staged house will stand it well vs the competition

Less Stress
With me on your side and an action list in your hands you will have a clear idea of how to prepare your house for sale. If you need additional help e.g. hiring furniture I can arrange all of this for you.

A quicker sale means less open houses and less worry about not being able to sell and ‘move on’.

What’s the process?

1. Consult and Measure
The majority of projects start with a consult.
A stager will do a walk-through and make recommendations on which existing pieces in the home will be assets and which should be removed,
We will discuss the room purpose, room layout, repairs and maintenance, upgrades where required, colours, flooring, window treatments, paint, lighting, kitchens and bathrooms, yard, what needs to be stored, what stays, how to style what remains, what to shop for and everything in between. If you require hire furniture (either a full house or to supplement existing furniture) I will measure for this within the consult and get a quote for you.

If your house is empty and move in ready, and all you need is furniture, the consult becomes a measure only followed by a quote.

2. Selection
I will bring in some of my own furniture, artwork and accessories or rent them from a furniture warehouse.

3. Install day
I will also meet the delivery truck then install and style everything ready for professional photos.