What is home staging?
Home staging is simply the merchandising of a house to capture the hearts and offers of potential buyers so that the house gets sold quickly, for the best price and with the least stress.
What’s in it for me?
According to the National Association of Realtors 95% of staged homes sell in 11 days or less. That is statistically 87% faster than non-staged homes.” The longer a house stays on the market the further the price will drop (Source National Association of Realtors) so this also impacts the price you will achieve.
Again according to the National Association of Realtors, for every $100 invested in staging, the potential return is $400 . Compare that to the average sale price, which is a reduction of 10-20% from asking. So an average home with a $400,000 asking price will be reduced by $40,000 to $80,000.
“Staging can save you from a costly price reduction. A staged home will sell for 17% more on average than a non-staged home, and 95% of staged homes sell in 11 days or less. That is statistically 87% faster than non-staged homes.”
Return on investment
The average staging investment is between 1-3% of the asking price. This generates a return on investment of 8-10% (Source: National Association of Realtors).
Your listing will stand out
With over 90% of potential buyers searching online first a staged house will stand it well vs the competition
With me on your side and an action list in your hands you will have a clear idea of how to prepare your house for sale. If you need additional help e.g. hiring furniture I can arrange all of this for you.
A quicker sale means less open houses and less worry about not being able to sell and ‘move on’.
What’s the process?
1. Consult and Measure
The majority of projects start with a consult.
A stager will do a walk-through and make recommendations on which existing pieces in the home will be assets and which should be removed,
We will discuss the room purpose, room layout, repairs and maintenance, upgrades where required, colours, flooring, window treatments, paint, lighting, kitchens and bathrooms, yard, what needs to be stored, what stays, how to style what remains, what to shop for and everything in between. If you require hire furniture (either a full house or to supplement existing furniture) I will measure for this within the consult and get a quote for you.
If your house is empty and move in ready, and all you need is furniture, the consult becomes a measure only followed by a quote.
I will bring in some of my own furniture, artwork and accessories or rent them from a furniture warehouse.
3. Install day
I will also meet the delivery truck then install and style everything ready for professional photos.